Job Description
Accenture Song Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications. In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models. These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions.
The Marketing Services Campaign Manager will liaise directly with client marketing teams and focus on planning and executing marketing strategies within the marketing automation platform. Additionally, they strive to improve key marketing functions to acquire, develop, and retain satisfied, loyal relationships and create economic value.
Key Responsibilities
- Works with campaign operations, the client, and third-party vendor teams to drive campaign execution from requirements to delivery
- Collaborates with Customer Marketing Strategy to confirm feasibility of campaign plans and translates marketing strategy and requirements into business requirements
- Creates and manages project plans and timelines to deliver marketing campaigns on time against a campaign calendar
- Completes BRD (Business Requirements Documents) which may include targeting and segmentation of the audience, campaign design, monitoring, and key performance metrics
- Manages client and team expectations throughout delivery; manages risk and issue escalations related to the campaigns
- Manages relationship with the clients marketing team to support campaign planning and execution with the ability to manage integrated campaign delivery timelines
- Manages the Campaign Services team off-shore providing campaign technical guidance and clarifying the business need
- Reviews campaign metrics and presents trends and insights; works with Customer Marketing Strategy on campaign optimization
- Manages demand for services, capacity to deliver services, and client expectations
Basic Qualifications:
- Minimum 5-6 years of experience in a marketing services execution role within Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and/or Marketing Operations
- Minimum 4 years of experience collaborating with a team of global marketing services professionals in a fast-paced, deadline-driven environment
- Minimum 4 years of experience in a client-facing role
- Minimum of 4 years of experience with transactional databases and marketing automation platforms/technologies; e.g. Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM Campaign/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, Marketo
Preferred Qualifications:
- Experience with HTML
- Understanding of marketing strategy with experience in targeting, segmentation, test/control design, campaign analytics, prospect and customer lifecycles
- Experienced in the relationship between marketing strategy, customer data, segments, channel, creative, content, and offers and how they interact to drive desired business outcomes
- Ability to evaluate concepts and present recommendations to senior leadership
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, District of Columbia, Maryland, New York or Washington as set forth below.We accept applications on an on-going basis and there is no fixed deadline to apply.
Information on benefits is here. (
Role Location Annual Salary Range
California $73,000 to $192,600
Colorado $73,000 to $166,400
District of Columbia $77,700 to $177,200
New York $67,600 to $192,600
Maryland $67,600 to $154,100
Washington $77,700 to $177,200
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We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.
Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here (
Equal Employment Opportunity Statement
Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Accenture is committed to providing veteran employment opportunities to our service men and women.
For details, view a copy of the Accenture Equal Employment Opportunity and Affirmative Action Policy Statement ( .
Requesting An Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email ( or speak with your recruiter.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information. Accenture
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