Job Description
Our best-in-class hospitality brand is growing, and we are seeking hard-working and passionate top talent to grow their careers with us! If you are interested in being a pioneer with AVE as we continue to expand our portfolio of flexible-stay residential communities nationwide, apply today for an opportunity to join our winning team!
The Marketing Manager is responsible for envisioning and delivering the marketing strategy for our portfolio of communities nationwide including acquisitions and new development lease-ups. This position will drive the development and implementation of marketing plans that achieve brand awareness and revenue growth.
As the Marketing Manager, you will work closely with our COO, VP of Marketing Analytics, and Property Leadership to identify market trends to develop pricing strategies, both traditional and digital marketing efforts, and marketing campaigns to attract qualified traffic and manage the execution of all activities. You will collaborate with the SVP, Communications to develop strategic Marketing & Communications Plans for both new and existing properties.
Your role will be multifaceted, encompassing website strategy, search engine marketing (SEO/PPC), social media advertising, internal listing site strategy (ILS), CRM innovation, and performance analysis. You will manage our external SEM agency and ILS partners.
This position offers a unique opportunity to make a significant impact on the success of our rapidly growing fifth-generation, family-owned-and-operated real estate company. This role provides tons of long-term career growth and advancement opportunity.
This role will have a hybrid schedule, which will be a mix of working on-site and from home, with up to 50% travel required as needed throughout all AVE markets nationwide.
Responsibilities Brand Marketing Strategy
- Develop and implement strategic brand marketing plan to achieve company objectives and targets, with a primary focus on enhancing our online visibility, driving traffic to our website and deliver an elevated user experience
- Serve as a change agent to bring digital thinking and make end to end consumer experiences a priority for the organization
- Develop go to market strategy in new markets to achieve property specific goals and drive leasing velocity from pre-leasing through stabilization
- Meets with Property Leadership to develop marketing strategies and campaigns and manages their execution to drive sales goals
- Participate in department and interdepartmental planning and management teams, and works cross-functionally to improve processes within the organization
- Educate on-site leadership on the digital landscape, processes, and strategies
Web Strategy and CMS
- Drive the development and implementation of digital marketing strategies
- Collaborate with brand, in house, and external teams to ensure that our digital approach is aligned with brand pillars, marketing objectives and business goals
- Lead SEO and SEM strategies to improve our online visibility and drive organic and paid traffic to our website
- Develop and implement a comprehensive paid social media strategy across multiple platforms
- Develops email marketing strategy, segmentation, and automation to nurture customer relationships and drive conversions
- Collaborates with SVP, Communications and Web Marketing Manager to develop web strategies to enhance the user experience of the website including site navigation, content development, check-out funnel and promotional campaigns
- Work with operations and sales team to optimize E-Commerce software and CRM capabilities to support the business needs
- Manage relationships with external agencies and vendors through negotiating contracts, managing performance, metrics and identifying opportunities for collaboration and mutual growth
Online Listing Site Management
- Manage strategy and partnerships with online listing sites (Apartments.com, Zillow, Apartmentguide, Apartmentlist, etc.)
- Responsible for implementing furnished listings on 3rd party platforms including but not limited to Airbnb, VRBO, Furnishedfinder, etc.
Other - Stay informed about industry trends and best practices in digital marketing, continuously seeking opportunities to innovate and improve our online marketing efforts
- Ensure AVE remains a leader in the digital space by staying ahead of technology trends and opportunities
- Collaborate with external vendors and agencies, such as web developers, designers, and advertising partners, to execute digital marketing initiatives and achieve business objectives
Requirements - Bachelor's degree in marketing, business, or a related field
- 5-8 years of experience in marketing, with a focus on developing digital marketing strategies and driving results, preferably in multi-family or hotel/hospitality
- Proven experience developing and managing searching engine marketing (PPC/SEO) strategy to drive traffic and customer acquisition
- Multi-family lease-up strategy experience desirable
- Proven track record of successfully developing and executing marketing campaigns that drive growth and brand recognition
- Strong leadership experience influencing change internally/selling programs to executives desirable
- Exceptional communication and interpersonal skills with attention to detail and the ability to convey complex business strategies clearly
- Strong knowledge of emerging marketing trends and technologies
- Demonstrates strong business judgment and sound decision-making skills; identifies, prioritizes, and articulates highest impact initiatives
- Experience managing external partners and agencies
- Strong analytical skills and experience using web analytics tools (e.g., Google Analytics) and ability to make data driven decisions
- Ability to collaborate effectively with cross-functional teams
- Strong project management skills and ability to manage multiple projects simultaneously
- Supervisory or managerial experience a plus
- Certifications in digital marketing or related fields (e.g., Google certification) are desirable
The Perks - Fun, positive, and collaborative work environment
- Robust training program and ongoing professional development opportunities
- Comprehensive benefits package including: PTO, medical, vision, dental, and 401k (permanent full-time roles only)
- Enjoy a special day to celebrate in your birthday month each year with paid Birthday Time Off (permanent part-time and full-time roles only)
- Opportunities to give back including: participation in AVE's regular drives and fundraisers in addition to paid Volunteer Time Off each year to volunteer with your non-profit organization of choice (permanent part-time and full-time roles only)
- Complimentary furnished apartment stays at any AVE location nationwide for personal travel (permanent part-time and full-time roles only)
- A career home! Tons of potential for long-term career advancement within a rapidly expanding organization
About AVE AVE is a brand of Korman Communities, a fifth-generation, family-owned-and-operated real estate company on a mission to create raving residents! Our first-class residential communities offer flexible living solutions - fully furnished apartments for month-to-month stays and contemporary unfurnished apartments for longer lease terms.
Our communities are designed to deliver unparalleled carefree living. We have professional, friendly teams on site to provide exceptional service, complimentary, on-demand, business and resort amenities for convenience, and fun resident events to create a sense of community.
While we own and operate a growing portfolio of best-in-class residential communities nationwide, our most important asset has always been our passionate, dedicated team members. We have a lot of longevity within our team because we commit to team members who embrace our values and promote our reputation for excellence. Many decades ago, we committed ourselves to a value system called QUEST which stands for Quality, Uniqueness, Excellence, Service, and Teamwork. The "S" representing "service," has been the driving force behind everything we do: service to our team members, service to our residents, service to our clients, and service to our communities.
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Job Tags
Permanent employment, Full time, Part time, Work from home, Flexible hours,