Job Description

Edward Martin is seeking a results-driven, strategic Director of SEO to lead and scale our organic search efforts. You will be responsible for developing and executing a comprehensive SEO strategy that aligns with our business goals, drives traffic, improves search visibility, and fuels customer acquisition. As a key member of our marketing leadership team, you’ll partner across departments to ensure SEO is fully integrated into digital campaigns, content, and web development.

• Define and execute a company-wide SEO roadmap for growth across all digital properties
• Own SEO KPIs: organic traffic, keyword rankings, domain authority, backlinks, and conversions
• Lead and mentor a team of SEO specialists, content strategists, and technical consultants
• Serve as the primary SEO advisor across the organization

• Oversee site architecture, page speed, crawlability, indexation , and schema implementation
• Partner with Product and Engineering to ensure SEO best practices are built into development
• Conduct regular SEO audits and implement solutions for performance improvements

• Develop and scale a content strategy that aligns with target keywords and user intent
• Oversee on-page optimization: meta tags, header structure, internal linking, etc.
• Collaborate with content and creative teams to optimize new and existing content

• Monitor, analyze, and report on SEO performance using tools like GA4, GSC, Ahrefs, SEMrush, Screaming Frog
• Translate insights into actionable recommendations
• Stay on top of industry trends and algorithm updates, and adjust strategy accordingly

• Work with paid media, UX, CRO, and brand teams to ensure holistic digital marketing alignment
• Advise PR and partnerships teams on link-building strategies and off-page SEO

• 7–10+ years of experience in SEO, with at least 3 years in a leadership or director-level role
• Proven success managing large-scale SEO initiatives for ecommerce, SaaS, or content-heavy websites
• Deep understanding of search engine algorithms , ranking factors , and technical SEO principles
• Hands-on experience with key SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog, GA4
• Strong analytical mindset with a focus on performance metrics and ROI
• Exceptional communication skills, able to convey complex SEO concepts to non-technical stakeholders

• Experience in international or multilingual SEO
• Knowledge of HTML, JavaScript, and CMS platforms
• Familiarity with Salesforce Marketing Cloud

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