The National Investment Center for Seniors Housing & Care (NIC), a 501(c)(3) organization, works to enable access and choice by providing data, analytics, and connections that bring together investors and providers. NIC delivers trusted, objective, and timely insights and implications derived from its analytics, which benefit from NIC’s strategic alliance with NIC MAP, the leading provider of comprehensive market data for senior housing and skilled nursing properties. NIC events, which include the industry’s premier conferences, provide sector stakeholders with opportunities to convene, network, and drive thought-leadership through high-quality educational programming. NIC Academy offers the only professional education programs for investment and finance professionals in the senior housing and care industry.
Data:
NIC promotes transparency in the sector for the more efficient flow of capital through its cultivation of comprehensive, accurate, and timely data on America’s senior housing and skilled nursing property markets.
Analytics:
The NIC Research & Analytics team sponsors research studies and assesses data and garners input from leading industry practitioners to produce and publish thought leadership, analyses, and insights on market trends in senior housing and skilled nursing.
Connections :
NIC convenes senior industry decision-makers to build relationships, explore new partnerships, and share insights, through a full schedule of events, including the industry’s marquee conferences. The NIC infrastructure is also comprised of an extensive network of volunteers that the organization leverages for their subject matter expertise and leadership in the field.
Professional Education:
NIC provides investment and finance professionals opportunities to accelerate their skill development though Boot Camps, Special Topics Courses, and Certificate Programs offered in NIC Academy.
Purpose of the Position
The National Investment Center for Seniors Housing & Care (NIC), the leading nonprofit providing critical data, analytics, and connections to investors and providers in the field, seeks a creative and innovative Chief Marketing Officer to join during a critical period marked by significant growth and increased market demand in the senior housing industry. As NIC looks to increase its overall impact and reach, it needs a dynamic and results-oriented marketing leader to play an integral role as chief brand strategist to develop and implement a comprehensive MarComms strategy aimed at promoting this vital organization and the essential thought leadership it provides within the senior housing and care industry. As the overall demand for senior housing and care continues to rise, NIC has an incredible opportunity to leverage its prominence by engaging key stakeholder audiences, increasing overall conference and event attendance, and growing enrollment in educational programs.
Reporting to the Chief Executive Officer, the Chief Marketing Officer will be responsible for elevating the marketing function to engage a broader audience and increase NIC’s overall visibility. Working in collaboration with the CEO and leadership team, the CMO will create a fully integrated MarComms strategy aimed at facilitating close coordination with other key functions including research, conferences and events, educational programming, business development, volunteer engagement, and finance. The Chief Marketing Officer must be a forward-thinking MarComms leader who has the ability to balance overarching strategy with day-to-day execution. In addition, the new CMO must be adept at navigating an evolving MarComms landscape by identifying strategies to reach targeted audiences beyond traditional channels. The Chief Marketing Officer will develop and implement a cohesive brand strategy deploying a wide range of effective MarComms activities across various delivery platforms to publicize and promote NIC by showcasing the overall success and impact they are having in the field.
The ideal candidate will have demonstrable marketing experience in growing event registration and education program enrollment with comprehensive marketing campaign plans with regular monitoring and reporting of performance metrics by channel. In addition, they will be a highly collaborative and visionary MarComms leader with a proven track record of creating and implementing highly effective marketing and communications strategies to engage existing stakeholders, attract new audiences, and drive revenue. Experience interfacing with a broad set of internal and external stakeholders is essential to the success of this role.
Key Responsibilities
Required Qualifications
Preferred Qualifications
Job Location
Travel Requirement
Ability to travel up to 10% of the year
Compensation & Benefits
The targeted salary range for this role is $200-$250k and will be commensurate with experience. In addition to a competitive salary, NIC has a comprehensive benefits package.
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