Job Description

Job Description

Job Description

Swiftwick designs, engineers, and builds performance socks for endurance sports. We are proudly based in Tennessee, manufactured in the USA, and worn the world over. We are seeking a highly skilled Art Director to join our growing team, where you will play a pivotal role in crafting compelling visual experiences across apparel, print, and digital for Swiftwick.

The role will report directly to our CEO, who previously led marketing, e-commerce, and international at Away for four years. The role will also work in close partnership with our marketing, product development, e-commerce, and wholesale teams.

KEY RESPONSIBILITIES

• Oversee the brand’s visual identity and provide art direction across all consumer-facing and internal touchpoints, maintaining brand guidelines and evolving them as needed.
• Partner with our head of integrated marketing to develop compelling seasonal campaign concepts that resonate culturally with our target consumers
• Lead the design of multiple seasonal product collections each year (socks and select merch / accessories) that seamlessly tie into and reflect our seasonal campaign concepts, in close partnership with our product development and supply chain teams
• Provide art direction for photo and video shoots that introduces a fresh creative POV to a legacy category
• Conceptualize and execute visually impactful designs for our e-commerce website, email campaigns and flows, organic social media, digital advertising, and other digital platforms.
• Design marketing collateral to support the wholesale team’s efforts, ensuring that key product features and benefits and the Swiftwick brand world are effectively communicated to retailers and distributors.
• Manage freelance creatives (photographers, designers, videographers) on an as-needed basis

Requirements

• 7+ years of professional experience, with increasing scope and responsibilities.
• Prior knowledge and experience in apparel, print, and digital design with a consumer brand. You are comfortable discussing textile selection, color process, and print specs, but can also hold your own when it comes to the digital world.
• Readiness to roll up your sleeves and be scrappy – we are a small team, and the ideal candidate is able to wear many hats.
• Familiarity with and understanding of brand marketing-adjacent functions, from creative production and paid social to automated email flows to retail and digital sales and merchandising.
• You have a finger on the pulse of culture, whether that be sports, fashion, or design
• Prior startup experience (or other fast-paced experience where you wear a lot of hats) is ideal.
• High level of proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with tools such as Figma and Asana.
• Bachelor’s degree a plus but not required with the relevant professional experience.

Benefits

• 20 days of PTO (pro-rated for year 1), plus 10 paid federal holidays
• Paid maternity/paternity leave of 6 weeks
• Health insurance - PPO and HDHP (HSA-eligible) options
• Dental and vision insurance
• 401(k) with up to 4% company matching
• Long-term disability insurance, 100% company-paid
• Short-term disability insurance, 100% company-paid
• 50% discount on Swiftwick purchases for yourself
• Paid volunteer time off
• Wellness stipend

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